CITIBANK. Creative direction, design and strategy for multiple projects, including rebranding Citigold, new identity for Citibike Electric, design and guidelines for all Rewards cards.
Citigold
New strategy and positioning articulating a fresh voice for Citigold. Bringing to life that key moment in the exchange between bank and customer.
Citibike electric
Identity and bike design for Citibike electric. NYC style.
Citi Olympic sponsorship
Using the beauty and power of world class athletes to bring to life a campaign that conveys the same energy and vitality in a global outdoor rollout.
